Summer Analysis Of Music Videos

Biffy Clyro - Many Of Horror

Biffy Clyro is an artist who is aimed at teenagers and adults around the ages of 15 to 30. The genre of his music is rock. I really like this music video as the performance in it is excellent for example as you can see in the pictures below each time they play there instrument a lightening affects almost jumps out of the guitar. Also I like how they have made it simple at the beginning of the music video making Biffy in black and white yet the blue in the background makes you expect something to happen. The effects in this video make it interesting and without them it would be plain. The skull effect with a pink washout on the picture below is really effective also his head shakes into it almost in the video. This really emphasizes that it is a rock band and it’s gritty and harsh. The lighting is used very well in the performance again to make it stand out as it gives you more too look at and also the contrast of the darkness in the room with the sudden beam of lightening and white light behind them makes the video more exciting. The constant jump cuts from his face to the performance again adds a thrill to the video as well as the different long shots and midshots through out the performance. Furthermore the camera movement including the panning around the band when performing makes it look more realistic and makes you feel as if you were there as it enables you to see around the whole room.





Pendulum - Watercolour

Pendulum are a band aimed at teenagers and adults ages between 15-30. There genre is drum and bass. This is one of my favourite music videos as it is very well set out from the beginning with the sky and planet turning into an eye then looks as though the sky was the eye with all the colours and reflections of the extreme close up of the iris.

Also the use of the water as the band are playing emphasizes the power and volume as it almost explodes off the drums and off there faces as you can see below in the picture of the drum player. Also the fading in and out of the main singer at the beginning from him singing back into the sky was a really clever idea as it made you concentrate on the character and then the sky. The mise en Scene really stood out with all the different backgrounds including the main singer behind loads of speakers then the sky and the crowd all in black jumpingrain or sweat in time with the beat. Also the fast edits from each different background in time with the beat I thought worked really well as it was very fast

and got faster so the suspense

grew throughout the song. Which made the video become more exciting as the music went on instead of dragging on and becoming dull. Lots of close ups and high angles were used in this video which again added to the excitement as it gave variety which engages the audience.

Beyonce - Singe Ladies

Beyonce has a target group of all ages as her voice is very flexible. Her genre of music is R&B and pop music with the occasional rap. Single ladies is another favourite music video of mine as it seems very simple to watch just three dancers. Yet after I have analyzed it, it has become much more complicated. As you can see the mise en scene is quite plane all in black leotards with black high heels. Yet Beyonce stands out with the gold metal glove on her hand. I think this music video is particularly clever as it has managed to keep the audiences attention by constantly panning around the dancers and zooming in and out. Also the lighting has definitely helped in this music video. From grey to bright white then a flash to black. Also usually there in a longshot through most of the music video so you can focus on the dancing but occasionally to vary the video there are midshots and close ups of Beyonce’s face. Furthermore to add to the lighting, the shadows that have been made behind and in front of them make it more interesting as it looks as though there are more dancers in the room creating more movement for the audience to watch.