Audience Research

We got someone from our target audience and gave them a copy of the lyrics from the song we have chosen. We asked him to write down his own ideas of what he thought the story line might entail. Here is a copy of the annitated lyrics.



Name: Gus Sutton
Age: 17
Favourite genre of music: Indie Rock



He is part of our target audience as Florence and the Machine's genre is Indie Rock. We have listened to member of our target audience and decided to film in a wood and stick to the story line suggested.

Name: Sam Patterson
Age: 18
Favourite genre of music: Alternative



We interviewed Sam about our music video to ask which location and transformation would look best. We made him listen to the song once and them gave him a copy of the lyrics to read. We then gave him four locations and four transformations and asked him which one would work best and relate to the song most. This helped us understand what our target audience wanted.