We researched a video directed called Hype Williams. We did this so we were able to understand different genres and styles of music videos. I found Hype Williams particularly interesting as he has worked with various famous artists that are listed below. Also I really liked the fisheye lense he used in Missy Elliot’s music video.
Harold "Hype" Williams was born in1970 in New York. He is known simply as Hype (with capital letters). He is an American music video and film director. Williams first work was tagging local billboards and playgrounds with his graffiti tag he named HYPE. He said: “That's probably what stimulated my interests in colour."
William’s signature style throughout the majority of his filming was the fisheye lense which distorted the camera view around the central focus. This was used in the following music videos: "Gimme Some More" by Busta Rhymes and "The Rain Supa Dupa Fly" by Missy Elliott. Another style includes: Since 2003, Williams has adopted a signature style combining a centre camera focus on the artist or actor's body from the torso upward and a solid colour background with a soft different-colour light being shown in the centre of the background, so as to give a sense of illumination of the background by the foreground subject. This has been displayed in "Gold Digger" by Kanye West, "Digital Girl" (Remix) by Jamie Foxx and Beyonce's "Video Phone".
Hype Williams by looking at the artists he has worked with his genre is usually Hiphop/R&B. these include: Missy Elliot, Ka
nye West, Beyonce and Busta Rhymes.
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