Brand Image - Lady Ga Ga

Lady Ga Ga has a very strong brand image. A very key part of her image is the lightening bolt on her face. She first had a blue lightning bolt on her first music video, Just Dance. This made her stand out as well as her strange outfits. She then carried on her wacky theme in the next video of hers, Poker Face. In this her lightning bolt was bigger and her outfits and her video was even crazier. From then on Lady Ga Ga has managed to amaze everyone even more every time we see her. This is really good because people recognise things that she does and things that she wears. For example the lightning bolt on her face will forever be associated with Lady GaGa. Brand image like this is very important because it means that you will forever be remembered and easily recognised.