The Silver Night.: Album, CD insert and Advert planning

Tuesday 5 October 2010

Album, CD insert and Advert planning

Album cover CD and Advert Planning

Florence And The Machine’s album cover ‘Lungs’ looks too complicated as you get lost in the background. The background consists of: a patterned blue carpet and trees with birds which makes the background stand out more than she does. Also the bright colours of the birds and flowers, again draws your attention to the background rather than her, which is why we didn’t like this particular album cover. Florence And The Machine always brings out unusual albums for example as well as ‘Lungs’ she brought out the album ‘Drumming song’ again this is a strange front cover as she isn’t looking directly at the camera, she is looking down and away which gives a sinister feel to her album creating darkness.




















Kings Of Leon brought the album out called ‘Only By Night.’ This album is image based which is very effective. It is also simplistic with the clear bold text and the green and black background. I like that not too many colours are used as it doesn’t distract you from the main image. The merging of the faces is very clever as it shows transformation itself which is perfect for our idea. Also this would be a clever concept for our own album cover as it links with breaking boundaries.













Album Planning

Unbound is the name of our album as it is ironic because she is bound to being a wolf yet he releases her as if she is unbound. Also she’s going beyond boundaries by transforming into a wolf.

Definitions of Unbound: Freed from bonds or restraints; released: an unbound captive. And not restrained or tied down by bonds.

The idea for our front album front cover is to split the face into four like the Kings Of Leon album and merge the performers face with the dogs and make the eyes the centre of the cover. Also we plan to do this in black and white and enhance the eyes as it makes her stand out more and will draw you in to the image. Also this image on the front cover itself will show transformation. For the back of the album we decided to do the back of there heads in sections of four like the front.


CD insert planning

For the CD insert we have decided to have a shattered watch cupped in her hands with fake blood and nails to emphasise the abnormality of her life. Also the watch throughout the music video is an important motif as it bounds her to being a werewolf. The broken watch signifies that she is out of time or that she is free. Also Florence And The Machine have used hands holding lungs which is where we got some inspiration from to do ours.













Advert Planning
Our advert idea will be the performer wrapped in ropes in a chair with the spotlight on her head merged with dogs head. This is to again link with the theme transformation. The ropes are too exaggerate ‘Unbound’ yet to show that she is bound in ways as she cannot contain the wolf within.

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