This is the rough cut for our music video Howl by Florence And The Machine. I think overall we worked very hard and I am happy that we didnt have any gaps throughout our first cut of our video. Yet after looking through the feedback I can see alot of improvements that are needed to be made for example we need more performance throughout the video and the story line and transformation deffinitley needs to be clearer. To do this we have decided to include a dog in the final video so that the story line is stronger.
This is the final cut of our music video Howl by Florence And The Machine. We were very pleased with the result as it was a big improvement from our rough cut. We have aimed to listen to all of our audiences feedback for example we have changed the performance, stopped the laughing during the video to create a more intense atmosphere, Make the transformation clearer by using a dog which we think has worked much better than just using fake nails and fake blood. We had to re film alot of the video but it was definitley worth it as the outcome has proved to be alot better itself.
Florence And The Machine’s album cover ‘Lungs’ looks too complicated as you get lost in the background. The background consists of: a patterned blue carpet and trees with birds which makes the background stand out more than she does. Also the bright colours of the birds and flowers, again draws your attention to the background rather than her, which is why we didn’t like this particular album cover. Florence And The Machine always brings out unusual albums for example as well as ‘Lungs’ she brought out the album ‘Drumming song’ again this is a strange front cover as she isn’t looking directly at the camera, she is looking down and away which gives a sinister feel to her album creating darkness.
Kings Of Leon brought the album out called ‘Only By Night.’ This album is image based which is very effective. It is also simplistic with the clear bold text and the green and black background. I like that not too many colours are used as it doesn’t distract you from the main image. The merging of the faces is very clever as it shows transformation itself which is perfect for our idea. Also this would be a clever concept for our own album cover as it links with breaking boundaries.
Album Planning
Unbound is the name of our album as it is ironic because she is bound to being a wolf yet he releases her as if she is unbound. Also she’s going beyond boundaries by transforming into a wolf.
Definitions of Unbound: Freed from bonds or restraints; released: an unbound captive. And not restrained or tied down by bonds.
The idea for our front album front cover is to split the face into four like the Kings Of Leon album and merge the performers face with the dogs and make the eyes the centre of the cover. Also we plan to do this in black and white and enhance the eyes as it makes her stand out more and will draw you in to the image. Also this image on the front cover itself will show transformation. For the back of the album we decided to do the back of there heads in sections of four like the front.
CD insert planning
For the CD insert we have decided to have a shattered watch cupped in her hands with fake blood and nails to emphasise the abnormality of her life. Also the watch throughout the music video is an important motif as it bounds her to being a werewolf. The broken watch signifies that she is out of time or that she is free. Also Florence And The Machine have used hands holding lungs which is where we got some inspiration from to do ours.
